Joe Beutel is one of the funniest human beings I know, and I don't throw such superlatives around lightly. He's a superb craftsman with words as well, not to mention an utterly tireless combustion engine/Tasmanian devil. Back when Joe was treading the freelance waters, we collaborated on a LinkedIn campaign that was all about him. Selfish bastard. The words did all the work. I just stepped back and marveled.