Working with the incomparable Jess Tardy, we dug deep to divine the raw, elemental essence of love and to showcase what a beautiful, weird, and unpredictable ride it can be. The concept was to boil the story of love and the journey of life together into four words. The headlines were brief yet poignant. The visual aesthetic clean, intimate and in-the-moment. While the campaign was delivered in broadcast, digital, print and out-of-home channels, it’s most inspired element was in the social space where lovers of all generations were invited to share their own #fourwordcelebrations that were then showcased throughout.