Selene, a luxury apartment community in uptown Dallas, looked to create a distinguishing experiential amenity for its residents. Working once again with writer/singer-songwiter/self-professed music nerd Jess Tardy, an exclusive digital listening experience was created for the property. Multiple bespoke playlists were not only tailored to resident listening preferences, behaviors and moods but also to individual amenity spaces within Selene itself. Leveraging Spotify, Instagram and traditional on-site marketing channels, the brand and its promotional efforts exuded elegance, eclecticism and musical scholarship.