The moodboard. It’s a ubiquitous thing lately, but for the designers at Boston Interiors Design Studio, it is the most important tool they utilize when working with clients to create a new room or rooms in their homes. The moodboard became the conceptual backbone of the campaign, but was made larger than life and placed the customer at its very center. With big ambitions but a very small budget, the key art for the campaign was created entirely by hand. CGI or special effects were out of the question, so everything was captured in camera and composited in post. The final assets were leveraged for print, digital and TV and provided the first ever dedicated campaign for the Design Studio.