SPINTECH MRI

brand identity system

MRIs are typically not a pleasant experience. The claustrophobia. The noise. The duration. And they’re always prescribed because something’s awry. SpinTech’s imaging platform helps to lower anxiety levels a bit by providing much clearer, enhanced scan results and reduces scan time by 30%. The rebrand continues on this trend by creating a clean, minimalistic identity system. Color, typography, photography and liberal use of white space coalesce to provide the brand with senses of warmth, approachability, expertise and confidence.