Shaker Heights, Ohio wanted to create greater awareness of the serene majesty, heritage and cultural relevance of their city. Together with the formidable shark&minnow agency, we created a branding and promotional campaign that informed the public of its unique offerings one day at a time, for an entire year. In conjunction with the revitalization of its reimagined Downtown district, the city used these daily glimpses into Shaker Heights life as a means to attract new residents and to retain the existing.